Spectators will bear witness to a whole host of new initiatives including the introduction of the Myer Ladies Day on Friday 1st February.
The nation's largest department store will bring glamour to the fairways by hosing a fashion show, a pamper lounge and reward both fashion conscious spectators and players for the best dressed.Go Zones, will allow fans to follow their favourites on the fairways for the first time. An autograph Island will give spectators access to the stars. A Kids Zone will provide fun and interaction for youngsters and there’s even a driving range with instruction for the inspired patron.In yet another first for women’s golf, fans will have instant access to live scores and statistics at their finger tips, thanks to data capturing and analysis experts Cadability.
Electronic kiosks will be stationed throughout the course enabling people everywhere to keep on top of all the action all the time.Golf will be brought into the heart of the city for the first time via a ‘Live Site’ in Federation Square on the first day of play, Thursday 31st January.
The 2008 MFS Women’s Australian promises a stellar line up. Joining already confirmed world number three Karrie Webb and dual LET winner Nikki Garret will be 21 year old Australian Sarah Kemp who has amassed four career victories on the ALPG Tour and today helped the launch the innovations.
On the international front, the 2005 US Women’s Open Champion, Birdie Kim will be one of 18 Korean players invited to play, along with English champion Laura Davies, who was the first non-American to finish at the top of the LPGA money list. A special guest of the Championship and a treat for golfing fans will be the original glamour girl of golf and superstar, Jan Stephenson.
Tickets are on sale now through Ticketmaster 1300 136 122 or www.ticketmaster.com.au.