In todays ,world do you focus on Transactional Marketing or Relationship Marketing? Are you retaining your customers? As consumers have so much media at their finger tips from social ,digital to TV and print, how do we communicate effectively? And more importantly how do we connect? There are companies like Dick Smith, Toys R Us, who have failed to retain customers and have lost market share and gone bankrupt. Don't follow old outdated strategies.Follow a modern relationship strategy and strengthen your revenue streams .