Samantha Reece commenced her marketing career back in the 1980’s after graduating from Curtin University with a Bachelor of Commerce Specialising in Marketing and PR. A recipient of the Vice Chancellors Award, Samantha proceeded to work for international FMCG companies, as well as Government utilities and Membership Associations in senior management positions before commencing her own specialty consultancy firm Strategic Marketing and Research (SMR) in 2000. In the 11 years that she operated SMR, she became known as a marketing guru for the property sector as well as SME’s, creating a business coaching programme (Smart Business) and also initiating the first longitudinal research programme within WA, which encompassed 20,000 homes annually within the State. In that time Samantha represented national firms including Clough Property, Leading Edge Group, Retravision, Griffin Coal and Finbar in their marketing arenas, achieving significant milestones for these companies and their financial bottom lines. Having worked with over 100 small businesses Australia wide, as well as with larger corporate clients, Samantha demonstrates an imaginative and creative marketing flair that ensures that her clients stand out from their competition and succeed, regardless of the situation. A past Chair of the Property Council’s WA South West Chapter, Samantha has also been a judge for the Property Council’s Retail Awards for Excellence (WA) for two consecutive years and a key note speaker for the UDIA, Planning Institute of Australia (PIA), Property Council, Leading Edge Group and CCI. A highly motivated and energetic person, Samantha creates results with any group she works with and is renowned for being a catalyst for change. Her tough love approach, mixed with a keen ability to assess situations, means that Samantha is able to pinpoint key issues and then resolve them in a direct and positive manner. After successfully selling her business in 2011, Samantha wrote and published a self-help book entitled “Boost your company’s profits – a guide to smart marketing” and has now launched into the arena of motivational speaking. Understanding that her challenging attitude and thought provoking commentary can spur results, she is seeking an arena where she can effect constructive change on a large scale.