Jake Pearce is a marketing and innovation specialist and is a pioneer of original thinking – guaranteed to spark debate & constructive friction. He speaks on "Fresh Marketing Thinking that Works" Jake believes that the future will shape new rules for communications and redefine how businesses approach it. Jake is able to address many of the questions being asked on this highly topical area and will pose debate and discussion around how companies, communications practitioners, advertising agencies should be approaching their marketing for the 21st century. Jake has a background in advertising and marketing and is now an entrepreneur. He has a passion to understand the future and believes that his understanding of macro trends / marketing research and product innovation is the future. Jake has worked in Europe and New Zealand developing products and providing strategic marketing advice to international companies including Pepsi, Levi’s, Coke, Virgin and in New Zealand, Frucor.