Billie Jean speaks frequently in forums throughout the United States. Her audiences range from university groups, corporate and trade meetings to town hall forums and women's organisations. Her message is a strong one, that what women have accomplished in the world of sports parallels what they have accomplished in the business world. She points out that the perceptions we have of women are largely influenced by the role models we see in the world of women's sports.
The phrase 'sports legend' may well have been invented to describe Billie Jean King, one of the most groundbreaking athletes of our century. However, her athletic achievements are secondary to her accomplishments for women's issues.
· A successsful business woman, King is involved in a variety of enterprises including publishing, promoting tournaments and tennis exhibitions as well as her own production company.